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NJ Ambassadors in Motion (NJAIM)

Who Are The Ambassadors In Motion?

01The Bicycle and Pedestrian Ambassadors are the BPRC’s public outreach team. The team consists of adult ambassadors trained to educate and conduct outreach to bicyclists, pedestrians, and motorists to promote safety and active transportation throughout the state of New Jersey. The part-time ambassadors work from April to November in an effort to fulfill the following goals:

  • Promote a culture of courtesy, acceptance, and safety for all modes
  • Strengthen and leverage a network of community organizations and leaders who can advocate on behalf of safe bicycling and pedestrian activity in their communities
  • Provide training and education that helps to transform places and behaviors
  • Encourage non-motorized transportation as a viable alternative to motorized transport
  • Encourage everyday safe practices and behaviors by all modes

What Do The Ambassadors Do?

Ambassadors employ four forms of outreach: event outreach, classroom outreach, on-street outreach, and municipal/governmental outreach/assistance. As part of this outreach, Ambassadors work to build relationships with New Jersey counties and local governments and mobilize to attend community events on an “on-call” basis. Ambassadors occasionally organize safety and educational events at select locations based upon local demand or unique opportunities. For example, Ambassadors will give bicycle and pedestrian safety presentations targeted to children, youth or adults at after-school locations (e.g., community or cultural centers, senior centers, and street fairs). Ambassadors mobilize at high-pedestrian crash intersections and railroad crossings to distribute safety-related literature to bicyclists and pedestrians and to warn motorists via custom-made signage (e.g., Stop and Stay Stopped). Ambassadors also give presentations on select topics such as Complete Streets Policies to municipal leaders and practitioner communities at meetings, conferences or other venues.

More specific services provided by NJ AIM include:

  • Helmet fittings
  • Bicycle safety checks
  • Presentations on bicycle and pedestrian safety (English and Spanish)
  • Distribution of safety materials and bike maps
  • Instruction to motorists and bike riders on the use of bike lanes
  • Demonstrations of NJTRANSIT bus bike-carrying racks
  • Helping non-bikers or novice bikers to bicycle more
  • Traffic Skills 101
  • Traffic Skills for Commuters
  • Traffic Skills for Motorists
  • Bicycle Skills
  • Complete Streets policy formation, adoption and implementation

What Are Our Campaigns And Messages?

IMG_1552Campaign and messages are critical to the success of the program. In this pilot year, ambassadors focus on the following campaigns and messages: Active Transportation; Bicycle Safety for Adults; Bike Safety for Kids; Share the Road; Bikes on NJ Transit Buses; Safe Routes to School; Using Your Bike More; Safe Railroad Crossing; and, Complete Streets.

  • Active Transportation: This campaign focuses on encouraging the public to consider alternative modes of transportation.
  • Bicycle Safety for Adults: This campaign focuses on street riding issues and dangers (riding in the bike lane, avoiding the door zone, communicating to motorists), as well as trail riding (passing other bicyclists). Other topics include helmet wear, respect for all road users, locking safely, and bicycling with family.
  • Bike Safety for Kids: This campaign focuses on where to ride (sidewalk vs. street), helmet wear, bike fit, locking your bike, bike handling skills, communicating to pedestrians and motorists, and the fun and liberating aspects of bicycle riding.
  • Bikes on NJ Transit Buses: This campaign focuses on how to commute by bicycle and bus.
  • Safe Routes to School: This campaign focuses on educating children and their parents how to safely bike and walk to school. This will be a joint effort between BPRC and the SRTS Resource Center.
  • Safe Railroad Crossing: This campaign focuses educating children and adults about how to properly cross railroad tracks at legal crossings.
  • Complete Streets: This campaign focuses on encouraging communities to adopt complete streets polices.
  • Using Your Bike More: This campaign has two main topics:
    • Biking to Work or School (what to wear, how to carry, riding at night and in all weather, locking safely, choosing a route, helmet wear).
    • Shop By Bike (how to carry, locking safely, choosing a route, helmet wear)

How Do I Request An Ambassador?

To request an Ambassador please download and fill out the form and return to the address listed on the top of the form.

Here are the specific services provided by our Ambassadors:

  • Helmet fittings
  • Bicycle safety checks
  • Presentations on bicycle and pedestrian safety (English and Spanish)
  • Distribution of safety materials and bicycle maps
  • Instruction to motorists and bike riders on the use of bicycle lanes
  • Demonstrations of NJ TRANSIT bus bike-carrying racks
  • Helping non-bicyclists or novice bicyclists to bicycle more
  • Bicycle Skills
  • Complete Streets policy formation, adoption and implementation

Download the form here: Ambassador Request Form (PDF)

Email the form to or send a fax to 732-932-3714

NJAIM Annual Reports

Several education and training performance metrics were developed to monitor the success and implementation of the NJAIM program including:

  1. # of Statewide Events
  2. # of Outreach Events at Target Locations
  3. # of People Educated On-Street
  4. # of Training and Educational In-Class Workshops
  5. # of People trained and Educated In-Class
  6. # of Walking and Biking Events Attended
  7. # of People Educated at Biking and Walking Events
  8. # of People Indirectly Contacted
  9. Total Persons Reached (Weighted)
  10. Complete Streets Policies Adopted

At the end of each year, the NJAIM releases a report on these metrics. The reports (PDF) can be downloaded below: