New Jersey Ambassadors in Motion (NJAIM)

Ambassadors in Motion

Point Pleasant Beach, NJ

NJAIM is the New Jersey Bicycle and Pedestrian Resource Center’s public outreach team. The team consists of adult ambassadors trained to educate and conduct outreach to bicyclists, pedestrians, and motorists to promote safety and active transportation throughout the state of New Jersey. The Ambassadors employ four forms of outreach: event outreach, classroom outreach, on-street outreach, and municipal/governmental outreach/assistance. The part-time ambassadors work from April to November in an effort to fulfill the following goals:

  • Promote a culture of courtesy, acceptance, and safety for all modes
  • Strengthen and leverage a network of community organizations and leaders who can advocate on behalf of safe bicycling and pedestrian activity in their communities
  • Provide training and education that helps to transform places and behaviors
  • Encourage non-motorized transportation as a viable alternative to motorized transport
  • Encourage everyday safe practices and behaviors by all modes

The following is a list of the activities that the team was involved in from August 15 to September 1.

Point Pleasant Beach, NJ

Monday August 18, 2014

On Monday August 18th Ambassadors traveled to Dover, New Jersey to perform public outreach along Blackwell Street. They were well received by the pedestrians in the area and were able to hand out 40 pamphlets, coming in contact with roughly 60 people.

Tuesday August 19 through August 22, 2014

The week of August 19th through the 22nd, Ambassadors conducted surveys on Morris Avenue in Elizabeth. They interacted with the pedestrians who completed surveys on the conditions and safety of Morris Avenue. This survey also received input from local businesses concerning the safety of Morris Avenue as well as customer based questions.

Monday August 25, 2014

Point Pleasant Beach, NJ

On Monday August 25th Ambassadors conducted outreach in New Brunswick, New Jersey. They spent most of their time walking on George Street, Easton Avenue, and College Avenue. They handed pamphlets out mostly to adults and new international Rutgers students who were exploring the campus.  Over the course of the day, they handed out 60 pamphlets and contacted roughly 115 people while handing out pamphlets.

Wednesday August 27, 2014

NJAIM traveled to Point Pleasant Beach, New Jersey in order to hand out pamphlets on walking and bicycling safety. Ambassadors came in contact with locals as well as several tourists. There were some people out doing errands as well, and about 50 people were contacted.

Thursday August 28, 2014

Ambassadors presented on Bicycle Safety at International Student Orientation Day at Rutgers University, New Brunswick. They educated students on bicycle safety and New Jersey bicycle laws. About 40 students attended the event, leaving with information on where to purchase bicycles and bicycle equipment.

Friday, August 29, 2014

The team finished the week in Camden, New Jersey where they conducted outreach along the waterfront and Rutgers Camden Campus. Ambassadors came in contact with several students as well as people around the train/bus terminal.

Government Outreach and Technical Assistance

The Ambassadors provided outreach and technical assistance on Complete Streets to several municipalities and counties throughout the state over the past two weeks. This list of municipalities contacted included: Dover, New Brunswick, Elizabeth, Point Pleasant Beach, and Camden. The list of counties contacted included Morris, Middlesex, Union, Ocean, and Camden Counties

To request the services of NJAIM please go here:


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